Define Intent. Write Conditions. Act. Record. Recognize Patterns. Refine Constraints. Act Better. Deliver Outcomes.

98point6 was founded to impact the primary care crisis through the use of deep technology. We designed a bot-led patient experience that uses NLP on chief complaints and patient history and a clinician console to engage with the patient after receiving an ML-driven differential diagnosis, beginning the long journey towards automated diagnosis & treatment.

Medbridge is the industry leader for PT continuing education and patient rehabilitation programs. While bringing our home exercise mobile app to market, sales realized that our enterprise customers needed CSAT insights. We designed NPS feedback into our native app, and created a clinic management platform to filter through actionable insights.

Ameritrade had just bought Datek Online. As system integration was underway, we identified an underserved population of clients. After pitching a unified trading platform to serve active traders, I scaled a UX Design team to reimagine two trading platforms and brands into one. We received rave reviews with the TD Waterhouse merger laying in wait.

Eyeweb is an e-commerce platform that began as a novel concept with minimal definition. Working alongside Robert Fabricant and Fanny Krivoy, I designed the information architecture of the multiple form factor platform from scratch. It was a masterclass for how to rapidly and effectively enter the new economy with a polished e-commerce experience.

Inter-American Development Bank (IDB) enhances lives across Latin America and the Caribbean through regional initiatives. I teamed with studio analogous to redesign the offering of their online brand by researching disparate customer expectations, and distilling complex content into visual displays, most prominently in MapAmericas.

FXCM is the leading platform for FOREX traders, yet their front door was severely underperforming—bounce rates were 70%+ and conversions path abandonment was high. They needed a comprehensive strategy to overhaul the information architecture, content strategy, and visual design to reverse course. The results were impactful.

Media Matters for America’s mission is to mitigate political misinformation, but the website wasn’t designed to keep up with near future activists using social media and smartphones to share media clips. David Brock’s team reached out to Behavior Design to modernize their product to scale, and Khoi Vinh and I teamed up for the job.

UW’s Aquarium platform helps synthetic biologists and research scientists to run reproducible experiments in the lab. Working under a DARPA grant, I helped hone the mission towards productization, developed vision for the future state product, and iterated the UX/UI, targeted at issues centered around reproducibility, findability, and accessibility.

Scripps Network published to their online media empire (HGTV, Food Network, etc.) while relying on an antiquated CMS. I engaged to rethink the platform from the bottom up through role-based user research, innovative interaction design, and smart interfaces. Tina Ross Eisenberg and team delivered a detailed blueprint for the future.